rhode

Google Ads, last 30 days.

Customer 731-204-918 · USD · last 30 days
Last 30 days ▾
Spent $12,840, recorded $54,970 (4.28×). Search 5.39×, Performance Max 2.90×. Last 7 days: 61 purchases, cost per purchase down 19%.
Spend$12,840+6% vs prior 30d
Tracked revenue$54,970+31%
ROAS4.28×+0.81×
Cost per purchase$52.60−19%
Purchases244+38%

Creative performanceMeta Ads · rhode · last 7 days · 12 creatives, ranked by ROAS

Spend $16,350Revenue $62,970Blended ROAS 3.9×Purchases 1,057Video avg ROAS 4.2× vs static 3.1×Scale top 4 · pause bottom 3
Honey drip stackvideo
1. Honey drip stack6.8× ROASCTR 3.9% · $1,840 spent · 212 purchases · hook 41%
Glazed lipsstatic
2. Glazed lips5.4× ROASCTR 2.8% · $2,210 spent · 196 purchases · hook 34%
Shade gridvideo
3. Shade grid5.1× ROASCTR 3.2% · $1,320 spent · 118 purchases · hook 38%
Grab the pink onestatic
4. Grab the pink one4.6× ROASCTR 2.4% · $1,760 spent · 132 purchases · hook 29%
Tube on raspberriesvideo
5. Tube on raspberries4.2× ROASCTR 2.9% · $980 spent · 71 purchases · hook 36%
Three shadesstatic
6. Three shades3.7× ROASCTR 2.1% · $1,410 spent · 88 purchases · hook 27%
Peptides. Shea. Shine.static
7. Peptides. Shea. Shine.3.1× ROASCTR 1.9% · $1,190 spent · 61 purchases · hook 24%
Vending machinevideo
8. Vending machine2.6× ROASCTR 2.2% · $1,540 spent · 66 purchases · hook 31%
Pool lipsstatic
9. Pool lips2.2× ROASCTR 1.6% · $870 spent · 32 purchases · hook 22%
One squeezestatic
10. One squeeze1.9× ROASCTR 1.4% · $1,030 spent · 33 purchases · hook 19%
Glazing mistvideo
11. Glazing mist1.4× ROASCTR 1.1% · $1,260 spent · 30 purchases · hook 17%
Apply. Glow. Repeat.static
12. Apply. Glow. Repeat.1.1× ROASCTR 0.9% · $940 spent · 18 purchases · hook 14%

Spend and revenue by day

Tracked revenueSpendROAS (right axis)

Budget and return by campaign

Purchases by device

Revenue by weekday and hour

Purchases by weekday

Spend and return by state

From click to purchase

Searches that purchased

Searches with no purchase$1,180

Search vs Performance Max by week

Impression share by campaignwon · lost to budget · lost to rank

Audience segmentsindex vs account average

Keywords: CPC vs conversion ratebubble = spend

Revenue by product category, weekly

Budget pacingday 30 of 30

96%$12,840 of $13,400

Campaign trendslast 8 weeks

Three biggest opportunities

Opportunity 1

Move $1,400 from Performance Max to Search

Search 5.39×, PMax 2.90×. Search is budget-limited 6 days of 7.

Next: Search +20%, PMax capped at $150/day.

Opportunity 2

Exclude 12 zero-purchase searches

$1,180 spent, 0 purchases in 90 days. Mostly Rhode Island and Rhodes, Greece.

Next: add as campaign negatives.

Opportunity 3

Bid up Thu–Sat, 11am–3pm

41% of revenue on 23% of spend. Mobile 2.1× desktop in that window.

Next: +25% bid on the window and mobile.